Tax2efile Campaign

Tax2efile, an IRS-approved e-filing provider, wanted to increase its revenue from and market share for e-filing Form 2290s. The form is used by heavy-duty trucking companies to log and pay taxes on their 55,000+ pound trucks yearly. To expand their market share, I worked with them to run targeted Meta campaigns, Google SEM campaigns, and display ads on TruckerPath, a mobile app popular with truck drivers. Through these efforts, we increased T2EF's 2290 revenue by over 15% in just one filing season.